How Consumer Attitudes of Charity and Sponsorship?—Based on the Dual-Attitude Theory
Weng Zhigang, Liu Danping, Wang Ping, Tang Yuanmao
Weng Zhigang, Southwestern University of Finance and Economics;
Liu Danping, Southwestern University of Finance and Economics;
Wang Ping, Bank of Communications HeNan branch;
Tang Yuanmao, Southwestern University of Finance and Economics.
Weng Zhigang, Liu Danping, Wang Ping, Tang Yuanmao. How Consumer Attitudes of Charity and Sponsorship?—Based on the Dual-Attitude Theory[J]. Journal of Marketing Science, 2013, 9(1): 118-132.