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“Free Gift” or “Free Postage”, Which One Do You Prefer?---An Empirical Study on How Online Promotion Framing influence Consumer’s Online Buying Intention
“Free Gift” or “Free Postage”, Which One Do You Prefer?---An Empirical Study on How Online Promotion Framing influence Consumer’s Online Buying Intention
Shi Zhuomin, Li Lulu, Wu Lufang. “Free Gift” or “Free Postage”, Which One Do You Prefer?---An Empirical Study on How Online Promotion Framing influence Consumer’s Online Buying Intention[J]. Journal of Marketing Science, 2013, 9(1): 105-117.