Who Brought Marketing into China?--Textual Research of History on the Early Dissemination of Marketing in China
Li Fei, Jia Sixue, Mi Bu
Li Fei, School of Economics and Management, Tsinghua University;
Jia Sixue, School of Economics and Management, Tsinghua University;
Mi Bu, School of Economics and Management, Tsinghua University.
Li Fei, Jia Sixue, Mi Bu. Who Brought Marketing into China?--Textual Research of History on the Early Dissemination of Marketing in China[J]. Journal of Marketing Science.