“锦上添花”还是“差强人意”——从信息处理模式的视角探讨消费者对融合产品的评价

张如慧，张红霞，雷静

Consumer evaluations of convergent products: A study from the viewpoint of information processing style

Chang Ju-Hui, Zhang Hongxia, Lei Jing (Jill)

营销科学学报 . 2013, (2): 56 -70 .