依赖VS独立？中国消费者自我构念的地域和年龄差异及对广告诉求偏好的影响
张红霞，丁瑛，Angela Y. Lee,徐菁
Interdependent VS Independent？The Age and Region Differences of Chinese Consumers’ Self-Construal and Their Impacts on Advertising Appeals
Zhang Hongxia, Ding Ying, Lee Angela Y.,Xu Jing
营销科学学报
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2013, (1): 50
-61
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