浪漫体验对消费者自我提升型产品偏好的影响
张均燕, 杨艳, 靳珊, 景奉杰
Effects of Romantic Experiences on Consumer Preference for Self-Improvement Products
Zhang Junyan, Yang Yan, Jin Shan, Jing Fengjie
营销科学学报 . 2024, (4): 1 -18 .