越老越好吗——品牌命名中流行人名出生年代的刻板印象对消费者品牌偏好的影响机制研究
张悦言, 王玉玲, 蒋玉石, 倪璇, 霍佳乐
The older the better—the influence of consumers' stereotypes about the birth years of popular names on brand preference
Zhang Yueyan, Wang Yuling, Jiang Yushi, Ni Xuan, Huo Jiale
营销科学学报
.
2024, (3): 93
-112
.
