并购的品牌效应:公司品牌架构与并购的长期绩效
蒋廉雄, 刘泽云, 蓝紫苑
Brand Effects on Merger &Acquisition: Corporate Brand Architecture and the Long-term Performance of the Acquire
Jiang Lianxiong, Liu Zeyun, Lan Ziyuan
营销科学学报 . 2024, (1): 79 -106 .