短视频视觉、听觉和内容特征对电商营销效果影响的研究
孙正辉, 郑建萍, 王有为
Research on the Marketing Effects of Visual, Auditory and Content Features of Short Videos on E-commerce Platform
Sun Zhenghui, Zheng Jianping, Wang Youwei
营销科学学报 . 2023, (4): 1 -21 .