“情有可原”还是“罪加一等”——文化混搭对消费者的宽恕意愿的影响
聂春艳, 汪涛, 刘英为
" Extenuating" or " Worse" —The Impact of Cultural Mixing on Consumers’ Willingness to Forgive
Nie Chunyan, Wang Tao, Liu Yingwei
营销科学学报 . 2023, (2): 20 -36 .