凡尔赛文学广告一定会导致受众的负面品牌态度吗 ——基于自我呈现动机视角
马晨雅, 蒋玉石, 苗苗, 张红宇
Will Humblebragging Advertising Necessarily Trigger Consumers' Negative Brand Attitudes
—Based on the Perspective of the Motives of Self-presentation
Ma Chenya, Jiang Yushi, Miao Miao, Zhang Hongyu
营销科学学报
.
2022, (4): 137
-156
.