为什么有的标识会让人产生廉价感:  颜色刺激的引导作用
钱明辉, 樊安懿, 刘奥粤
Why Do Some Logos Induce People's Sense of Cheapness: The Effect of Color Stimulus
Qian Minghui , Fan Anyi , Liu Aoyue
营销科学学报 . 2022, (3): 42 -57 .