近景VS.全景——广告景别呈现方式与产品类型 对购买意愿的交互影响研究
苗苗, 王娅, 李江, 蒋玉石
Close Shot or Panorama ?
The Influence of Interaction between Advertising Scene Presentation and Product Type on Purchase Intention
Miao Miao, Wang Ya, Li Jiang, Jiang Yushi
营销科学学报
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2022, (2): 119
-139
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