打赏给朋友还是陌生人——用户生成直播中的网络结构对打赏对象的影响

吴邦刚, 邓晓羽, 靳菲, 贾思雪

To Friends or to Strangers ? Impact of Network Structure on Tipping Behaviorsin User-generated Live Streaming

Wu Banggang, Deng Xiaoyu, Jin Fei, Jia Sixue

营销科学学报 . 2022, (2): 83 -101 .