什么使我看起来更绿——环保产品的包装特征对消费者绿色购买意向的影响
吴水龙, 金甜甜, 袁永娜, 胡左浩
What Makes me Look Greener — Effects of Packaging Characteristics of Environmental
Friendly Products on Consumer's Green Purchase Intention
Wu Shuilong, Jin Tiantian, Yuan Yongna, Hu Zuohao
营销科学学报
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2022, (2): 24
-40
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