品牌标识自然性越低越刺激——品牌标识自然性对品牌刺激个性感知的影响及其机制探究
黄静, 陈婷婷, 刘洪亮
Is the Less Natural of Brand Logo, the More Exciting of Brand Personality?
—The Influence of Brand Logo's Naturalness on Consumers9 Perception of Brand Personality
Huang Jing, Chen Tingting, Liu Hongliang
营销科学学报
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2021, (2): 134
-153
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