移动广告内容特征对消费者态度的影响 ——基于Meta分析

移动广告内容特征对消费者态度的影响 ——基于Meta分析

汪涛, 吴得远, 崔楠

The Impact of Mobile Advertising on Consumers' Attitudes Based on Meta-Analysis

Wang Tao, Wu Deyuan, Cui Nan

营销科学学报 . 2019, (4): 107 -127 .