消费目标、实施意愿与积极消费行为

消费目标、实施意愿与积极消费行为

武瑞娟，王承璐，李东进，马云飞

Consumption goals, implementation intention and active consumption behavior

Wu Ruijuan, Wang Chenglu, Li Dongjin, Ma Yunfei

营销科学学报 . 2012, (2): 64 -78 .