中英双语品牌名称垂直组合对消费者品牌评价的影响

周寿江, 王虹, 李珊, 蒋雪灵

The Effect of Relative Vertical Location of Chinese and English Brand Names on Brand Evaluation

Zhou Shoujiang, Wang Hong, Li Shan, Jiang Xueling

营销科学学报 . 2019, (3): 55 -77 .