拟人化广告形象契合与视觉对象结构——基于自我建构的眼动研究
李伟 , 颜清 , 苗苗 , 何璠 , 蒋玉石
Image Congruence and Visual Object Structure of Anthropomorphic Advertisement-Eye Movement Research Based on Self-Construct
Li Wei, Yan Qing, Miao Miao, He Fan, Jiang Yushi
营销科学学报
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2019, (2): 116
-131
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