如何减弱规避群体对消费者品牌选择的负面影响——信息处理方式和自我肯定的作用#br#
李怡婷, 谢宁慧, 李清, 杨德锋
How to Attenuate the Negative Effect of Dissociative Groups on Consumers’ Brand Choice? The Effect of Information Processing Approach and Self-affirming#br#
Li Yi–ting , Xie Ning–hui, Li Qing, Yang De–feng
营销科学学报
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2019, (2): 76
-101
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