优惠力度越大,消费者越愿意兑换优惠券吗—— 一项元分析的检验#br#
崔楠, 肖宇, 胡玉姣, 徐岚, 胡怡
Is a large coupon discount always attractive for consumers——A meta-analysis study
Cui Nan, Xiao Yu, Hu Yujiao, Xu Lan, Hu Yi
营销科学学报 . 2019, (2): 54 -75 .