真实与利益共存？促销刻板印象内容模型及群体感知差异

卢长宝 , 李杭

Do profitability and authenticity co-exist？A model of sales promotion stereotype content and its perception differences among groups

Lu Changbao, Li Hang

营销科学学报 . 2018, (3-4合辑): 21 -48 .