限量还是限时促销更能导致分享？感知稀缺性与利他动机的链式中介作用

朱华伟,唐典华,段晓玲

Limited-quantity appeal or limited-time appeal can lead to sharing? Perceived scarcity and Altruistic motives’ chain mediation

Zhu Huawei, Tang Dianhua, Duan Xiaoling

营销科学学报 . 2018, (2): 84 -100 .