预防还是促进，P2P借贷平台广告沟通策略研究——基于面板数据的实证分析
侯旻,顾春梅,王佳凯,侯萍
Prevention or promotion? Research on Advertising Communication Strategy of P2P Lending Platform - Empirical Analysis Based on Panel Data
Hou Min, Gu Chunmei, Wang Jiakai, Hou Ping
营销科学学报
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2018, (1): 142
-154
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