群体性复合需求情景下的顾客创新体验与多样化寻求

邬金涛，陈峻松，窦文宇

The Impact of Customer Creativity on Variety Seeking in the Context of Composite Need

Wu Jintao, Chen Junsong, Dou Wenyu

营销科学学报 . 2012, (3): 120 -129 .