欲拒还迎？混合型参照群体对消费者购买意愿的双向影响机理——基于中国土豪群体的扎根理论研究
孙洪杰，邵欣瑶，张全成，熊素红
To refuse and welcome? The Bidirectional Effect Mechanism of Hybrid Reference Group on Consumers' Intention to Purchase: Study on Tuhao Group in China Based on Grounded Theory
Sun Hongjie,Shao Xinyao, Zhang Quancheng, Xiong Suhong
营销科学学报
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2018, (1): 82
-101
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