仆人还是伙伴：拟人化品牌角色对社会排斥影响的缓解作用

吴莹皓,蒋晶

Partner or servant: How anthropomorphized brand role releases the negative effect of social exclusion

Yinghao Wu, Jing Jiang

营销科学学报 . 2018, (1): 44 -57 .