有魔力的数字——奇数表达的产品信息对消费者健康食品偏好的提升作用

庞英,蒋晶,吴莹皓

Magic numbers: Expressing product information in odd numbers increases consumers’ preference for healthy food

Pang Ying, Jiang Jing, Wu Yinghao

营销科学学报 . 2017, (4): 104 -123 .