创新产品类别与呈现顺序相匹配对消费者购买意愿的影响

孟陆,杨强,杜建刚,董泽瑞

Impact of Innovative Product Categories and Ordering on Consumer Purchase Intention

Meng Lu，Yang Qiang，Du Jiangang，Dong Zerui

营销科学学报 . 2017, (4): 83 -103 .