时间间隔与产品类型对评论效价极端性的交互影响

朱华伟,许姣姣,唐典华

The Interacting Effect of Time Interval and Product Category on the Extreme of Review Valance

Zhu Huawei Xu Jiaojiao Tang Dianhua

营销科学学报 . 2017, (3): 98 -112 .