信息双面性对节能产品购买意愿的影响 ——基于心理抗拒的中介作用和社会距离的调节效应
刘满芝,徐悦,陈梦,杨全益,周海媚
The Effect of Two-sidedness of Information on Intention to Purchase of Energy Saving Products ——Based on the Mediating Role of Psychological Reactance and the Moderating Effect of Social Distance
Liu Manzhi, Xu Yue,Chen Meng,Yang Quanyi, Zhou Haimei
营销科学学报 . 2017, (1): 130 -148 .