分享所获,还是分享操作?——直接体验和间接体验对分享内容的影响与作用机制研究
吴继飞,于洪彦,杨炳成
To Share Desirability or Feasibility? A Study of the Influence and Mechanism of Direct and Indirect Use Experiences on Sharing Content
Wu Jifei, Yu Hongyan, Yang Bingcheng
营销科学学报
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2016, (4): 41
-60
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