“不要给谨慎的消费者糖果,他会把钱包抓更紧”—消费者血糖变化和购物自控力
许志炜,黄静
Consumers' blood glucose levels changes and shopping self-control
Xu Zhiwei, Huang Jing
营销科学学报 . 2016, (3): 115 -129 .