如何致谢好心人：致谢类型对捐赠行为的影响

汪涛，冯文婷，雷卫华，周南

How to recognize donors: The influence of recognition’s type on donation performance

Tao Wang, Wenting Feng, Weihua Lei, Nan Zhou

营销科学学报 . 2016, (3): 101 -114 .