我可以补偿你吗?脱销情境下,可得选择项数量对替代性购买的影响
文思思,李东进,郑晓莹
Could I Compensate You? The Effect of the Number of Available Options on Switching to Alternative Items, in the Context of Out-of-Stock
Wen Sisi, Li Dongjin, Zheng Xiaoying
营销科学学报 . 2016, (3): 64 -86 .