垂直线索对放纵消费的影响－基于道德隐喻的视角

冯文婷，汪涛，周名丁，聂春艳，王源富

The influence of vertical clues on indulgence: based on moral metaphor perspective

Feng Wenting, Wang Tao, Zhou Mingding, Nie Chunyan, Wang Yuanfu,

营销科学学报 . 2016, (2): 30 -42 .