网络面子意识的探究及其对社交网络口碑传播意愿的影响

施卓敏，陈永佳，赖连胜

A Study on the exploration of Connation of Online Face Consciousness and its influence on WOM in Social Network

Shi Zhuomin, Chen Yongjia, Lai Liansheng

营销科学学报 . 2015, (2): 133 -151 .