打折还是赠品?不仅仅是因为省钱——消费者对网络促销信息决策模糊性的神经机制研究
龚艳萍,侯伟,田爽
Discounts or gifts? Not just to save money A study on neural mechanism from the perspective of fuzzy decision
Gong Yanping, Hou Wei, Tian Shuang
营销科学学报 . 2015, (2): 99 -117 .