他人的利益重要吗？道德认同与解释水平对绿色消费的交互影响

吴波，李东进，张初兵

Are benefits of others important? The Interaction Effect of Moral Identity and Construal Level on Green Consumption

Wu Bo, Li Dongjin, Zhang Chubing

营销科学学报 . 2015, (2): 69 -84 .