中国电影的商业模式研究：新产品扩散的视角和美国经验的借鉴

陈漫，张新国，王峰

Research on Business Model of Chinese Movie Industry: The Perspective of New Product Diffusion and Learning from U.S.

Chen Man, Zhang Xinguo, Wang Feng

营销科学学报 . 2015, (1): 58 -70 .