品牌形象、参考群体和自我品牌联结研究：基于群体地位和群体独特性的视角

周学春，张晓娟

Research on Brand Image, Reference Group and Self-Brand Connection: Basing on Group Status and Group Distinctiveness

Zhou Xuechun，Zhang Xiaojuan

营销科学学报 . 2014, (4): 29 -40 .