探秘不同认知风格的个体关注广告的差异——广告位置和认知风格对广告效果影响的眼动研究

施卓敏，郑婉怡

An eye-tracking study on the differences between two cognitive styles of individuals in reading advertising

Zhuomin Shi, Wanyi Zheng

营销科学学报 . 2014, (3): 128 -145 .