虚拟社区激励政策对成员参与动机的影响：强化还是削弱？
楼天阳，范钧，吕筱萍，李仪凡，陆雄文
The influence of incentive mechanism of virtual communities on members’ motivation of participation, reinforce or Diminish?
Lou Tianyang, Fan Jun, Lv Xiaoping, Li Yifan, Lu Xiongwen
营销科学学报
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2014, (3): 99
-112
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