过去真的过去了吗：以往回忆的启动对当前非计划购买决策的影响

朱华伟，靳菲，黄印

Is Past really Past? The Influence of Triggering the Memory of Past Experience on Present Unplanned Purchase Decisions

Zhu Huawei, Jin Fei, Huang Yin

营销科学学报 . 2014, (3): 62 -84 .