网上组织公民行为、结构洞嵌入与消费者品牌行为研究：以在线品牌社群为背景

周志民，李楚斌，张江乐，温静

Online Organizational Citizen Behavior, Structural Hole, and Consumer Brand Behavior: Evidence from Online Brand Communities

营销科学学报 . 2014, (2): 1 -14 .