发达国家消费者如何评价来自新兴发展中国家的全球品牌——基于全球认同与当地认同视角的分析
郭晓凌，张银龙，康萤仪
How do Consumers from Developed Regions Evaluate Global Brands from Emerging Countries? The Influence of Consumer Global-Local Identity
Guo Xiaoling, Zhang Yinlong, Hong Ying-yi
营销科学学报
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2014, (1): 52
-66
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