编辑部公告
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2015年中国营销科学博士生论坛甘碧群优秀论文获奖名单
奖项
题目
作者
单位
一等奖
Safeguarding or Coordination: the Different Roles of Contracts in Governing Interfirm Relationships and the Moderating Effect of Interdependence Shen Lu,Wang Yong,Zhuang GuiJun,Teng WenBo Xi’an Jiaotong University,Dongbei University of Economic and Finance 二等奖
Deal Popularity, Price Promotion and Consumer's Bidding Behavior in Varying-Price Group-Buying Auction Dan Zheng,Hai Che,Zhe Zhang Fudan University,Indiana University 二等奖
个体会趋明避暗吗?明暗对新产品采用影响研究 张宇,杜建刚,夏兰 南开大学,Bentley University 三等奖
On the Use of Overt Anti-Counterfeiting Technologies Yuetao Gao National University of Singapore 三等奖
The presence of problem and solution information in nonverbal advertisements 孙怡夏 香港中文大学 三等奖
The Effect of Empty Space on Message Impact Canice M.C.Kwan,Xianchi Dai,Robert S. Wyer, Jr. The Chinese University of Hong Kong 提名奖
Too Big to Fail or Too Small to Succeed The Effects of Negative Reviews on Product Sales Joy Jiang Hong Kong Lingnan University 提名奖
控制相容还是坍塌:企业间多层次协作机制的交互影响及其绩效研究 吉莉,高维和 上海财经大学 提名奖
广告信息框架对消费者虚位产品预订意愿的影响:基于感知稀缺性与感知欺骗性中介模型 刘建新,李东进 南开大学 提名奖
Cash Payment Leads to Lower Selling Price? The Roles of Vividness and Cognitive Focus Xiaobing Xu,Rong Chen Tsinghua University
发布日期:2015-10-25 浏览:[an error occurred while processing this directive]