编辑部公告
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2013年中国营销科学学术年会最佳论文
序号作者单位论文名称1Ying Ding, Jing Xu, Echo Wen WanGuanghua School of Management, Peking University
University of Hong KongOptimistic Mentality: The Impact of Social Identity Framing on Consumer Choice2013年中国营销科学学术年会优秀论文获奖名单(排名不分先后,数字仅表示序号)序号作者单位论文名称1郑毓煌,范筱萌,杨文滢,关宇虹清华大学经济管理学院不损人却害己?他人违反社会规则对消费者自我控制的影响2Xiaoling Guo, Yinlong Zhang, Ying-yi HongUniversity of International Business and Economics/
University of Texas at San Antonio/
Nanyang Business School, Nanyang Technological UniversityHow Do Consumers from Developed Regions Evaluate Global Brands from Emerging Countries?3周庭锐,张恩忠,赵智行中国人民大学商学院消费者门店行为的隐匿结构:以性别的调节作用为例4ZHUANG, Mengzhou
PENG, Ling
CUI, GengLingnan UniversityWhat If Consumers View Online Product Reviews as an Intentional Manipulation?5Yang Li, Asim AnsariCheung Kong Graduate School of Business/Columbia Business SchoolA Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models
发布日期:2013-08-19 浏览:[an error occurred while processing this directive]