@article{苗苗:119, author = {苗苗, 王娅, 李江, 蒋玉石}, title = {近景VS.全景——广告景别呈现方式与产品类型 对购买意愿的交互影响研究}, publisher = {营销科学学报}, year = {2022}, journal = {营销科学学报}, volume = {2}, number = {2}, eid = {119}, numpages = {20}, pages = {119}, keywords = {购买意愿;近景系列广告;全景系列广告;产品类型;广告诉求方式}, url = {http://www.jms.org.cn:8081/jms/CN/abstract/article_388.shtml}, doi = {} }